Erica Kahr

My role: Sr. Producer

A social campaign for LinkedIn featuring Gabrielle Union meant to introduce a new discussion amongst users about what it means to be “Professional”

We had an incredibly short amount of time to bid, prep, and shoot these videos in order to hit our brief window of talent availability, but the team at 215 McCann were more than up for the challenge.

Directed by Crystal Kayiza at Little Minx, the results are beautiful, funny, and (hopefully) you’d never know how little time we had to set this one up when viewing the spots.

We also created an endless amount of social friendly cutdown versions at every aspect ratio known to humanity with the wonderful help of our incredibly nimble Editor, Connor McDonald at 1606 Studio.

When Mother LA won the Sonic account, we had an immense task in front of us: we wanted to move away from the beloved but stale dad-joke-telling “two guys” towards a more realism-inspired, unscripted style of work. In my role as lead Agency Producer, I identified a great partner in The Intellectual Property Corporation, a leader in nonscripted content production, and we’ve been working with them since Oct 2019 to produce a variety of spots showcasing real people having real conversations in their cars both at & on the way to Sonic Drive-Ins… while also getting across an extremely specific product message. In :15s.

Shooting a multi-million dollar budget campaign of :60s, :30s, and of course :15s without scripts was terrifying at first, but we’ve got a nice system built that allows for wonderful surprises as well as a level of assurance that we’ll be able to deliver what we need on every shoot. Here are some of my favorite spots from the past year (of which I have produced over 40 unique spots in my role as Senior Agency Producer).

All shot on location at Sonic Drive-Ins in California, Tennessee, Texas, and Massachusetts.

Mother Los Angeles’ first campaign for Postmates. Directed by Andreas Nilsson at Biscuit Filmworks.

Creative Teams: Simon Bruyn, Andrew Livingston, Clelia Hernandez, Stewart Poindexter, Taylor Black, Clare Jensen.

My Role: Senior Agency Producer.

Edited by Carlos Arias at Rock Paper Scissors.

Produced for Mother LA 2019

My role: Agency Producer

Photography by John Paul Douglass

Creative Team: Simon Bruyn, Andrew Livingston

During the 6 months I spent working at Instagram’s internal agency, Creative X, most of the projects I worked on didn’t make it past the many internal teams, but this lovely animated piece was the exception: Directed and Animated by the incredibly talented (and patient) team at Hueso, this :15 story is designed to alert users to a new product feature in the most entertaining way possible.

My Role: Agency Producer

Shot on location in the Nolet Distillery in Schiedam, Netherlands.

Directed by CANADA

Creative Team: Nick Kaplan, Nate Naylor, Richard Langhorne, Zack Madrigal

Edit: Carlos Arias at Rock Paper Scissors

Winner 2017 Clio Gold - Integrated Campaign

My Role: Agency Producer

She's the Pretzel Lady and she's not afraid to make eye contact.

Directed by Harold Einstein at Dummy Films.

Creative Team: Mark Bielik, Ross Fletcher.

Edit: Dave Anderson at Arcade

My Role: Agency Producer

Live Action Directed by Tim Godsall at Anonymous Content

Animation Directed by Fletcher Moules at Psyop

Creative Team: Michael Hagos, Sam Dolphin, Scott Vitrone, Gerry Graf

Edited by Gavin Cutler

Music by Butter Music & Sound, featuring a live orchestra recorded at the legendary and soon-to-be defunct Avatar Studios

Full credits here

My Role: Agency Producer

After the success of "Clash VR" in 2015, in 2016 we got to have even more fun with another 360 video for Supercell: a fully animated 360 video for youtube and facebook 360 video players, that takes the viewer on a journey from the point of view of the game's beloved Hog Rider character.

Animation by Psyop. Directed by David Chontos.

Creative Team: Chris Sheldon, Van Gould, Matty Smith, Joey Ianno

(for best viewing experience, view on mobile device in either youtube or facebook app while tethered to wifi!)

My Role: Agency Producer

Directed by Matt Dilmore at Biscuit Filmworks.

We really built a 38 foot pile of potting soil for this shoot, and learned about things like the volume of an inverted cone, cubic yards per ton of soil, and dump truck capacity in the process.

Creative Team: Amanda Clelland & Nick Kaplan

Edit: Gavin Cutler at Mack Cut

My Role: Agency Producer

Two campaigns of :15 spots for KAYAK.

Pt. 1 Directed by Harold Einstein at Dummy Films

Pt. 2 Directed by Aaron Stoller at Biscuit

Creative Team: Mark Bielik, Ross Fletcher

My Role: Agency Producer

Animation by Psyop LA. Directed by David Chontos. Creative team: Matty Smith, Joey Ianno.

This was a real passion project; the viewer (especially on Samsung Gear or Google Cardboard) is fully immersed into a fully animated, CG cartoon world - still a rarity in the current VR landscape, and a dream come true for this animation fan. 

We produced this for a live debut at Clash of Clans' first "ClashCon" in Helsinki - we had a Virtual Reality experience set up with Samsung Gear Headsets. Now it lives on Youtube & Facebook 360 Video channels. 

My Role: Agency Producer

Directed by Jack Cole at Chelsea Pictures.

Creative Team: Martin Baker, Tyler Wriston, Nic Labbe, Jesse Brown

My role: Agency Producer

Animation by Psyop LA. Directed by Fletcher Moules.

131 million Youtube views and counting.

Creative Team: Joey Ianno, Matty Smith, Kate Overholt